Carrying out a business in any sphere is challenging, as you should always keep up with the competitors and try to be one step ahead to attract leads. But if your project is still at the stage of development, you have a great opportunity of making your product better by implementing UX competitive analysis. Such an approach has many benefits, and Arounda Digital Design Agency can prove this practice is a must for any start-up and working business.
What Is UX Competitive Analysis?
If you are at the stage of planning your digital project, you would probably like to know which of your ideas are worth being brought to life and which should better be crossed out of the list. UX competitive analysis is the tool that will do this job for you.
Deep, professional analysis carried out by the specialists of an Arounda Agency is the most effective way to figure out the features that will enhance your project potential, bringing you more leads, customers, and revenue. At the same time, a professional look into the issue will provide you a meaningful explanation as to why other features should be removed.
Such an approach is effective for looking at your product with the eyes of an average customer. Consequently, you can create a human-oriented app or website and stand out among your nearest competitors with a more user-friendly implementation of the idea.
Learning the Essentials of UX Competitive Analysis
During the years of work, the Arounda Agency specialists have worked out a scheme that allows us to carry out UX competitive analysis for companies working in different markets and spheres. And while the approach tends to be similar, the results are never identical.
Here are the things that we work through during UX competitive analysis:
- defining the goals of the business and product to figure out the goals of the analysis;
- understanding the geography we should cover (local or global);
- direct competitors analysis (the product of the competitor should solve the same goals as yours and work within the same digital platform);
- indirect competitors analysis (these are businesses offering a similar product yet within other business areas and with other customers in focus);
- pointing out the comparison parameters;
- completion of the comparison table.
In most cases, by following this algorithm, a professional can answer the question of why your business cannot keep up with others and suggest solutions to the problem. Still, these are cases requiring more time, effort, and a different approach to get the desired result. Such an example is a competitive analysis UX case study you can find here.
Many businesses consider this a waste of time and resources. But, as practice shows, those who have made it a common practice perform much better in their niche. Still, you shouldn’t leave this task to the amateurs. Only professional analysts know how it works. Trust your business to professionals. Trust it to Arounda Digital Design Agency.