The growing number of seniors who have made CBD a part of their lifestyle has been affected by increasing societal acceptance and the broad legalization of medicinal marijuana. The market is growing at a good speed. Let us know more about what is the need of advertising CBD to the seniors.
How Can CBD Oil Be Promoted to Seniors?
You should establish your ideal target market before you start your own CBD marketing aimed at seniors.
Here are the top five reasons Americans consume CBDfx products, according to Gallup data:
- Forty percent of people suffer from non-specific pain.
- Anxiety accounts for 20% of the population.
- Insomnia afflicts 11% of the population.
- Arthritis affects 8% of the population.
- Migraines and headaches account for 5% of the population.
- Finally, 5% of the population is stressed.
The information shown above demonstrates how we may segment target groups and build different customer avatars based on their preferences.
CBD Advertising for Seniors: It’s All About Raising Awareness
According to the Gallup poll, 49% of seniors are still unaware of cannabis products. Yet, they have the most potential for development because they are the least knowledgeable about cannabis and CBD products.
To target this demographic, you must aggressively raise CBD and your brand’s visibility in this market, and the following are just a few of the numerous strategies to do so:
Creating Readership with Blog Posts
One strategy to raise awareness about the benefits of CBD for seniors is to publish blog entries regularly. First, you can respond to frequently asked questions from seniors who are new to CBD.
When buying a cannabis product, seniors want to know about how to use it, its safety, legality, interactions with other medications, adverse effects, optimum dose, and product recommendations for specific ailments, to name a few.
If you’re stuck for ideas for blog entries, create an avatar and collect themes that this avatar is likely to be worried about or address typical roadblocks that prevent people from purchasing your product.
You may also start with a single topic and develop an idea tree from there. More significantly, providing valuable and relevant blog content regularly will help you build your website’s authority in your field. When you have a significant enough readership, Google will notice your efforts and boost your organic search ranking over time.
Google Adwords and SEO
Organic traffic isn’t always the ideal option, especially if you’re just getting started. However, because there are so many firms competing in this area, you must market your product where your target audience looks for it most often: Google Search.
Everyone uses Google to find out where they want to go, what they want to know, and what they want to purchase. Users are more likely to convert on Google since they are actively looking. You may also incorporate age targeting in Google Ads so that you can limit your reach to only seniors.
The performance of one of our clients’ websites is seen in the Google Analytics report below. Again, we filtered the findings based on the audiences’ ages, and unexpectedly, seniors did not have the lowest Reach and Conversion rates. When compared to the other age groups for this website, it had higher conversion rates.
Facebook Advertising for CBD
Not just because of its large user base but also because of its remarketing versatility, Facebook is one of the finest sites to promote CBD or dispensary products. Installing Facebook Pixel on your website allows you to establish a personalized audience of individuals who visited your website. Furthermore, Facebook includes a function known as ‘lookalike audience.’
Using Facebook’s lookalike audience feature, you may build a bespoke audience by combining people with similar interests to those who clicked on your advertisements, visited your website, or liked your page.
Because the demographics and interests of your new active audience are comparable to those of your existing enthusiastic audience, you can expand more quickly and increase your conversion rate.