Businesses must adapt to the freshest digital changes to remain competitive in the B2B sales industry. With technologies evolving, old-fashioned sales methods are no longer enough to attract customers and keep them interested.
It has become important for businesses to transform their ordinary sales operations into technology-powered sales. To achieve the best transformation, companies need to fill their tech stack with software and platforms like Coresignal which will boost performance and increase productivity. Further, we will discuss more about the tech stack of B2B sales teams and how to correctly build on the technological collection.
What is a tech stack?
A tech stack is the combination and collection of technologies that are used to enhance a solution process. In the case of B2B sales, the tech stack consists of software products, databases, and operating systems that will boost and upgrade sale quality.
According to statistical data, by 2026, 65% of B2B sales organizations will transition from intuition-based to data-driven. Becoming data-driven isn’t only going to make B2B sales more efficient and effective, but it will transform the sales team’s routine and responsibilities. They will no longer be responsible for as many processes, giving them more time to focus on sales negotiation.
How to identify and build your tech stack?
As you begin to transform your digital B2B sales tech stack, you must have a clear picture of what tools your business needs and how you can use them to their maximum potential. Below, we have identified some of the most crucial tech stack tools in sales operations.
CRM software
One of the most important sales tech stacks to incorporate might be Customer Relationship Management Software (CRM). This software can handle and produce new sales propositions, as well as synchronize every customer interaction for further insights.
Automation tools
For the sales process to speed up and for sales managers to handle more deals, an automation tool is crucial. An automated system will eliminate wait time, introduce seamless integration with the sales rep calendar, and reduce back-and-forth interactions leaving a rep with more time to focus on deals.
Intelligence platforms
Other tech stack technologies include intelligence platforms that can embark on analytics and decrease the time spent on initial interactions. The top 2 technologies B2B organizations use to assist with content marketing are analytics tools (86%) and email marketing software (85%).
Sales engagement platforms
For simpler interactions between sales reps and B2B prospects, it’s important to obtain a sales engagement platform in your tech stack. These platforms can leverage all prospect and customer communications and allow the sales team to organize their integrations.
Databases
Last but surely not least, the essential tech stack company is data, without data any of the other technologies won’t function. While companies do create their own data insights to use with technologies, they must also invest in other databases. This way they can expand their tech stack insights and upgrade their performance.
The main advantages of tech stack transformation for B2B sales
As we discussed popular tech stack changes for B2B sales improvement, let’s take a look at some of the changes businesses will notice after upgrading their tech stack.
- Increased efficiency and productivity. Automation and sales platforms will substantially boost all sales processes. Allowing agents to automate data entry, lead scoring, and follow-ups, leaving them with more time to spend on lead conversions. Research has shown that 61% of businesses that leveraged automation reported exceeding their revenue targets.
- Improved lead generation. Targeted and intelligent campaigns will intelligently reach the target audience through the correct channels, which will drive them toward conversions. This way sales reps will be spending more time with individuals who are more likely to become loyal customers.
- Detailed customer insights. Using data and analytics businesses can stop relying on their gut feelings and make decisions based on data factors. This way the company can create services and products based on preferences and needs, as well as create personalized marketing campaigns to resonate with customers.
- Streamlined sales processes. By incorporating a sales management platform for B2B sales, prospects will enjoy the elements of a streamlined sales process. They will be able to easily book consultations, order services, use electronic signing, etc. Even these small changes will transform their experience and satisfaction.
Summing up
The transformation of a company’s tech stack is essential for them to adapt to the new standards of a digital B2B sales workplace. With the right technologies they will experience revenue increase, will stay on top of the competitive market, and will be able to convert more successful sales,
