The Public Relations sphere is fast-changing. If you want to stand the competition and work as an efficient PR professional, you have to adapt fast to all new changes and never stop learning.
It does not matter whether you have just graduated or taken a self-study course, it is essential to follow all up-to-date PR trends and continue to polish your skills and professional knowledge.
Below you will find 10 top-trendy public relations books, which aim to motivate you to improve your technical skill in the niche.
Jonah Berger “Contagious: Why Things Catch On”
It is an absolute bestseller according to the New York Times, which gives detailed explanations on how to make certain products/ideas go viral. Johan Berger is a well-known marketing professor who believes that advertisement is not the key to making products or services popular on the market. The secret is social media transmission or so-called “word-of-mouth”.
Ann Handley “Everybody Writes”
The author wants to spread the message that everyone has the potential to be a writer. She teaches how to create eye-catching content whether you write a short post on social media or blogging platforms. Readers are lucky to find interesting lessons and tips, which can be easily applied in the daily routine of a PR pro.
Gini Dietrich “Spin Sucks: Communication and Reputation Management in the Digital Age”
Gini Dietrich runs one of the best blogs devoted to PR. The author is known worldwide. Readers will find an enormous collection of handy tools and tips to boost communications. It is the right tool for PR leaders to polish the skill of sharing business stories more efficiently.
David Meerman Scott “The New Rules of Marketing and PR”
The writer wants his audience to face the fact that we all live in a fast-changing digital reality, which influences the way professional communication happens. The book aims to teach you how to get the maximum benefit of online communication and speak efficiently with clients to build a strong link.
Roy Peter Clark “Writing Tools: 55 Essentials for Every Writer”
The author has more than 30 years of professional experience in media. He is happy to share his secrets of writing short but eye-catching essays on different topics. Writing skills are essential in the PR sphere, so hurry up to order the book to get access to efficient tools.
Harold Burson “The Business of Persuasion”
This book must be in the collection of every PR leader. The reader has a unique chance to learn what PR really means through both personal and professional samples of the author.
Jennefer Witter “The Little Book of Big PR: 100+ Quick Tips to Get Your Business Noticed”
Would you like to become a successful PR leader? Start reading the book to learn how to get maximum attention from potential clients and build corporate credibility. You will find all the needed tools to make communication work. It is a perfect choice for novices and professionals in the PR field.
Mark Schaefer “Known”
Readers can explore many useful exercises and stories to gain success in the digital world.
John Williams “Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube”
If you miss social media, you miss PR as they go together. It is the main message of the book.
William Zinsser “On Writing Well: The Classic Guide to Writing Nonfiction”
Readers will find working tricks for the efficient spread of information and ideas. Do not miss an awesome manual for a PR guru.
These books are real pearls on the path to becoming a real PR guru, so pick them up carefully and start your journey. Good luck!