For businesses of all sizes to grow and make an impact, they need to have a robust digital marketing strategy in place. Marketing is the tool that gets customers’ attention and brings them into the mix. If businesses aren’t adopting the right marketing techniques, they’ll have great difficulty making their presence known and standing out from competitors.
As the years pass, more and more consumers are dropping brick-and-mortar shops in favour of their smartphones or laptop. This means businesses that operate online need to do everything possible to get people to click on their page and buy into their products or services. Here are some powerful digital marketing tips that businesses can use this year and beyond which are sure to boost conversion rates, traffic, and most importantly, revenue.
Make the Website Mobile-Friendly
Mobile is and continues to be on the rise. It doesn’t feel like that long ago when all we had were black and white phones with the trusty game snake to keep us entertained. Thankfully, technology has advanced tremendously over the years. With most of us owning a smartphone and using one each and every day, businesses need to make sure that their website is optimised for mobile.
To satisfy a mobile audience and boost conversion rates, business owners need a mobile-responsive website that is easy to navigate. Everything needs to be displayed neatly on the page, otherwise, visitors will spend more time squinting or sighing than they do making purchases.
Create Visual Content
Consumers of all ages and backgrounds enjoy watching videos. Those who want to grow their business need to seriously think about creating visual content, rather than relying on text and text alone. Utilising video marketing is actually one of the most popular digital marketing tips across the board. It’s believed adding videos to an email can increase the email click-through-rate significantly.
Also, using a video in the background of a business website can do wonders. This is because the average internet user spends more time on websites that contain videos as opposed to those that do not. Even companies on a shoestring budget can create professional-looking videos with a smartphone, natural lighting, and a microphone. For those who have taken a load of photos and want to compress them without compromising on quality, converting JPG to PDF format is the answer.
Research Competitors
For businesses to differentiate themselves online, it’s important to conduct research into rivals. Having a look at how other companies operate will help business owners use different ways to stand out and get more clicks.
There is a fine line between getting inspiration from competitors and outright copying them. To avoid a lawsuit and any bad blood, it’s better to take bits of inspiration and put a unique twist on it to make it fresh, original, and exciting. Have a look at competitors’ blogs too. This will establish what kind of content they provide.
Lengthen Blog Posts
When it comes to writing blogs, shorter does not always mean sweeter. Some business owners are of the belief keeping things short and sweet is more appealing to the reader. But, long in-depth blog posts can generate higher success rates and gain new customers than a short blog would do. Therefore, think twice before creating a blog post!
Understandably, this doesn’t mean writing blog posts that are like a book! Ideally, aim for 1,000 – 1,200 words. This is just enough to keep the user engaged. The blog can be about anything linked to the business. For example, this could be industry tips or discussing products. Blogs are brilliant for SEO too, which can boost the business’s website ranking on search engines.
Develop Email Campaigns
All businesses should know they can bring more cash and return customers to their operations with the right emails. However, business owners may not know what the best email practices are. To encourage return visits, setting up automated responses to thank customers for subscribing or making a purchase is essential. This shows that the customer is always put first and appreciated for their loyalty. Welcome emails also get the relationship off to a good start between the business and consumer.
Just make sure when crafting an email campaign, the right content is sent to the right email address. The last thing that should happen is a spammy email going into a loyal customer’s inbox. This is because there’s a high possibility of it actually going into the junk folder and never to be seen again!
Get Personal
Getting personal with customers is critical for success in most areas of digital marketing, particularly in email marketing. When suggesting similar products, using the customer’s name or sending out local deals that correlate with their location always creates a good tone. Being personal will always win and bring more customers on board.
Try and use conversational tones wherever possible. This is because potential customers are much more likely to engage with a human-like message as opposed to a faceless one. Have a think about using a live chat feature. This gives customers the chance to get in touch quickly with a person behind the screen, rather than a robot.
Use Remarketing
We’ve all been scrolling online and then saw a particular product advertised on Facebook that we saw a mere few minutes ago. This isn’t a crazy coincidence – it’s remarketing! Using tags known as ‘cookies’ is a digital marketing technique that enables businesses to track their past website visitors wherever they go.
Retargeting works brilliantly. It’s very simple to get started with it too. One route to go down is by creating a Google Ads account to display or retarget products on other websites to bring the user in. The second option is to use Facebook’s Custom Audience feature.
Stay Flexible
Businesses of all shapes and sizes need to remain flexible to achieve success in their field. Technology, and the consumer preferences that come alongside are constantly changing. Businesses need to stay on their proverbial toes and get ready for any shifts in their audiences’ favourite channels.
For instance, businesses who are targeting audiences between 16 and 21 years old should be prioritising advertising on platforms they commonly use. These include Snapchat, Facebook, and the ever-popular TikTok. Those targeting 35-year-olds and over should stick with LinkedIn ads as they’re more likely to respond there.
Leverage Facebook Ads
Let’s face it, Facebook is here to stay. It’s estimated that there are over 42 million UK Facebook users. That’s a whole load of people to target! Many businesses create paid Facebook ads. They work very simply. Businesses can target adverts to reach certain users based on several factors such as age, location, and gender. The business tends to pay Facebook a certain amount for every time the ad is clicked.
There are numerous benefits attached to Facebook ads. They’re an effective tool to drive traffic from active users, and ad campaigns are incredibly easy to create and deliver fast, effective results. Facebook ads are easy to track and measure too.
Every business must have an effective digital marketing strategy in place. It’s the one thing that will propel a company forward and bring in more customers and clients. Using any or all the methods above are critical for business success, spreading brand awareness, and becoming a force to be reckoned with.
