Developing the packaging for your product can be almost as much fun as developing the actual product. Some small business owners may think of creating bright and bold packaging with branding printed on. Other people may prefer a simpler approach.
There are still a lot of good reasons to opt for the simplicity of poly bags, which are available in clear or even coloured. Despite the option to use colour or branded plastic bags, many business owners prefer clear bags. This post takes a look at why.
What are Poly Bags?
Poly bags are known by many different names. A few of the more common include poly pouches, polythene bags, poly pouches, of course, the ever-popular plastic bag.
With this in mind, it’s essential to point out that polythene or PP is considerably stronger than your average shopping bag, which is made of PE plastic. These bags are usually made from a thin, flexible plastic film and are made in extensive shapes and sizes to accommodate just about every product type.
A Good Argument for the Old-Fashioned Clear Bag
There are many popular reasons why Australians still prefer using clear poly bags in their packaging processes. Our packaging experts have compiled a list of the main reasons why these bags are still top choices.
- They’re Durable and Offer Robust Product Protection
One of the top reasons why clear poly bags are a firm favourite for packaging is that they offer remarkable protection against moisture, dust, dirt, and other factors your package may encounter in the shipping process.
Since poly bags are made from polythene, these bags are more durable than the average plastic bag. You can enhance the overall safety of your product by sealing your poly bags with a heat sealer.
- Offers Transparency and Visibility
Clear poly bags are a good idea, no matter how you interact with your customer. Whether you have a store, sell products at craft markets, or only operate online, keeping your product in poly bags allows potential customers to see exactly what you’re offering.
If you have your products stacked on a table at the local market, they can easily become dirty or damaged when people are regularly picking them up to view. Having products such as clothes and jewellery in poly bags allows potential customers to view your products without damaging, scratching, or tearing them.
- Allows for Different Branding Options
Clear poly bags are available in a wide range of shapes and sizes. You can also have your poly bags tailored to suit the unique style of your product. With this comes the opportunity to add branding. A popular option includes placing your brand logo and website details on the front of the bag.
Adding this branding option is an effective way to share your brand with your customers. Effective branding enhances your overall brand awareness and adds professionalism to your business. You can also use the back of your poly bag to print care instructions or ingredient lists.
- Can be More Cost-Effective
Elaborate packaging options such as designer boxes and printed bags can be expensive. Clear poly bags are a more cost-effective alternative to this. If your small business is still on a budget, you can print your logo on stickers and place them on your poly bags. Doing this may be an effective way to create a professional-looking package, no matter how small your start-up budget is.
- Allows for Product Compliance
No matter what the compliance regulations are for your product, your poly bag will be able to assist. In addition to having a surface that you can print instructions on, the surface also allows for adhesion. This means you can easily add care labels. Poly bags can also be vacuum or heat sealed, which will not only keep products fresh but will also prevent smaller components from breaking or falling out during transit.
- Easy to Recycle
Another impressive aspect of using poly bags is that they can be recycled. Keep in mind that your customers can take their empty bags to one of Australia’s recycling programs, such as Recycle Smart or Curby. These are geared at recycling plastic bags and go a long way toward keeping used plastic out of the landfills.
Adding a short leaflet or description on the plastic bag so that they know what to do with the plastic. It’s a good idea to mention this on your website or social media pages to align your sustainability goals with your choice of packaging materials.
Final Thoughts
Clear poly bags have proven to be the preferred inner packaging choice. Some of the reasons for this can include a combination of visibility, protection, and practicality. Since it’s just as easy to brand a clear bag as it is a coloured bag, branding opportunities are always a viable choice.
Choosing clear poly bags as an inner packaging option allows complete transparency for your customers. No matter how your customer first sees your product, a clear poly bag is always a top packaging solution!
