5 Ways Instagram Can Grow Your Online Business

Most entrepreneurs agree that building various aspects of a business took more time and effort in the past. However, with the advent of the internet, most of the processes involved became less complicated. Whether you’re selling in a stand-alone shop or transacting your business online, you can reach your target customers with just a few taps on your keyboard or mobile phone. Digital marketing through various platforms now allows business owners to achieve growth and hit target sales in no time. 

A grid post with a fascinating image of your products or service, exciting video, and compelling captions can help educate the target customers of your products.

Instagram is one of the most popular social media platforms many businesses use today. And rightly so! In 2022, Instagram raked in 160 million users and is forecasted to grow by 1.2 billion by 2023. Daily active users of the social network clocks at 1.3 million. And each month, 1.22 billion people use the platform, with 18-34 years old comprising the largest share of users at 60%.

Koh Samui, Thailand – March 21, 2018: Woman hand holding iPhone X with social networking service Instagram on the screen. iPhone 10 was created and developed by the Apple inc.

You have to realize that that demographic is the target of many businesses since they’re the ones who have the money to spend. So, if you’re thinking of using Instagram to grow your online business, here are a few ways you can effectively use the platform:

  1.  Grow Your Following

A new business needs brand awareness and recognition to reach its potential target market. Instagram could help you by connecting you with the greatest number of people, which the digital world calls followers. Today, everyone with a mobile phone has a social media app installed on it. It’s the modern way to connect to friends, family, and brands they love. 

However, not all people want others to know about their online behavior. The desire to preserve some privacy has given rise to the popularity of apps such as the anonymous Instagram story viewer. By using these tools, you can view your competitors’ stories on Instagram and find out how they’re marketing their products or reaching out to your target audience.

  1.  Build Your Brand

Instagram could help a budding business launch its branding strategy. For instance, the Instagram bio is one of the most helpful tools you can use since a short, captivating bio can quickly introduce your brand to many people. In this section, a brief description of what you do can be placed along with a link to your website. A few custom hashtags can also be added so your followers can engage with your brand.

 Using the bio and emphasizing your brand colors and font can launch your brand identity effectively. People will also see the number of followers you already have in the bio. A large number of followers usually creates the impression that a brand is an authority in the industry. But if you’re struggling to achieve that goal, you can always buy real Instagram followers. Whereas dummy accounts are a mere vanity metric that will not push your brand to the top of the feed, real followers engage with your posts and stories.

  1.  Educate Your Target Consumers

A grid post with a fascinating image of your products or service, exciting video, and compelling captions can help educate the target customers of your products. Your creativity and imagination will be your primary tools, and you can even include behind-the-scene photos, tutorials, and interesting facts to ramp up the interest of your audience. 

  1. Tap Into Your Community

If you’ve already identified your buyer persona, it should now be easier for you to reach out to your community. Say your brand manufactures products for kids, you’ll need to tap into a community that buys those products—moms!

Reach out to mom communities, use their hashtags, and collaborate with them. Securing one mom who will agree to your proposal could turn into hundreds of moms that will get to know your product and maybe purchase them. When you apply this strategy, you’re more likely to see your sales soar and your business grow. 

  1. Launch Events And Activities

Exciting events and activities make consumers feel a connection with a brand. Moreover, creating events relevant to your brand and your audience will strengthen your brand identity and increase engagement and followers on your page. Events like contests, product teasers, freebies, and flash sales can increase engagement on your page, especially if you ask people to tag friends and share your post.

Conclusion

Beating the Instagram algorithm has been challenging lately, but creativity, ingenuity, and extra inspiration can always pique the interest of social media users. People seek something new all the time, and they get quickly bored with content that lacks imagination. 

There’s no need to pressure yourself into coming up with revolutionary ideas. Simply start with making something that will make your audience stop scrolling and pause to look at your content. So, do your research, create content that shines and attracts more followers, and in time you’ll see your followers grow and your profit hit the roof.

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