You might ask why anyone would ever utilize email marketing as a marketing platform in 2023 when social media is already so widely used for marketing.
Let us tell you that email marketing is far superior to social media marketing. For every $1.35 spent, email marketing ROI averages $51.52. While this is going on, social media marketing ROI is challenging because each firm has a different level of success.
But let’s not criticize social media too much. These days, it still serves as an amazing way to personally connect with your audience. But it’s always better to diversify your communication channels, and if you’re a small business — you’ll be looking for the most individual and cost-efficient way to do that.
And that way is of course email marketing. In this article, we’ll go into detail about the advantages of email marketing for small businesses — and some of the best solutions you can use to start.
What advantages does email marketing offer?
You can directly pitch your product or service to your audience through email marketing, depending on their interests. It enables you to design a tailored campaign for each category.
Your inbox is the best example of this.
There must be a tonne of emails arriving in your inbox. You might choose to only open a few emails from the entire collection. And they are the ones that are addressed to you specifically and are personalized.
While emails feel incredibly personal, they still target a large audience. Marketers love this communication channel especially because it offers to send highly targeted and specific emails to multiple groups of users without them even knowing about it. Result? Brands engage in an incredibly personalized communication, which both boosts their campaign results and increases overall customer loyalty.
Already excited? Below we’ll overview some of the benefits and solutions of email for a small business.
1. It’s simple to set up and begin using email marketing.
Email marketing is easier to start than other types of advertising because it requires less time and technical expertise. Furthermore, planning and preparation for the campaign don’t take months. Instead, email marketing allows you to quickly create, design, and deploy campaigns to everyone on your email list.
You can start by sending either plain text emails or more complex HTML or AMP emails using ready-to-use templates. Although special or complicated campaigns may require extra preparation time, you can typically complete them quickly.
2. The campaign’s results are always easy to track.
The main purpose behind major digital marketing tactics is to build awareness around your brand in hopes of boosting its revenue over time. But weeks after your first awareness campaigns start, you can still have no results in sales — and no ways to find out the reason.
With email marketing though, it is easy to measure each campaign’s efficacy. You can launch A/B tests and see what messages, subject lines, CTAs, designs, and offers work best for your audience. And that shouldn’t take months from the start. You can precisely track conversions and see how many sales occur as a result of your email marketing efforts — and when.
3. It is easy to design highly customized campaigns
You can create personalized emails for various audience segments using email marketing.
Additionally, you may send emails to your audience based on where they are in the marketing funnel and tailor them based on their browsing or purchasing behavior. For instance, you may send one email campaign to existing clients and another one to brand-new clients.
You can adjust your campaign to the target audience by using dynamic content. With dynamic content, you may adjust the campaign’s content instead of wasting time generating separate campaigns for various audiences.
Top free solutions for email marketing
While the email marketing industry is extremely competitive, it becomes more and more difficult to make the right choice of a solution.
If you’re looking for an affordable or free email marketing tool for your business deeds, here you can find perfect guidance on how to find one. Alternatively, keep reading to get our short overview of the best options on the current market.
1. Selzy
The free email marketing tool from Selzy is simple to use and appropriate for both inexperienced and seasoned marketers. It enables the building of intricate email sequences without the need for HTML expertise.
Up to 15,000 emails and 1,000 contacts are included in the free plan each month.
Personalization, email analytics, round-the-clock customer assistance, email templates, and an easy drag-and-drop email builder are superb features available in a basic plan.
However, in paid subscriptions starting at $7 per month, advanced segmentation, A/B testing,and higher contact and email limits are also included.
2. Omnisend
A free version of the newsletter-sending solution Omnisend is created especially for managing campaigns for small businesses. This is why as many as 250 contacts and 500 emails are included in the free plan.
Templates, email automation, sign-up forms and pop-ups are easily available in basic subscription.
Paid options, which include extra capabilities including SMS sending service, more emails and contacts, enhanced reporting, and priority support, start at $16 per month.
3. Zoho Campaigns
Zoho is yet another well-recommended email marketing automation platform.
The 2,000 contacts and 6,000 emails in the free monthly plan are a very generous offer.
Automation, sign-up forms, audience segmentation, five users, email templates, and compliance check are further features costing extra. Paid options start at $3 per month and include additional users, complex email templates, list segmentation, pop-up forms, and other features.
4. SendPulse
A free subscription of SendPulse’s multi-channel marketing automation platform offers a whopping amount of 15,000 emails and 500 contacts each month.
Automation, 1 landing page, email templates, 100 MB of image storage, and 100 email address verifications each month are additional features, which cost extra.
Paid plans are available with features like A/B testing, additional landing pages and users, and unlimited emails starting at $6.4 per month.
5. Sender
Sender offers up to 2,500 contacts and 15,000 emails each month within the limits of its free plan. The offer also includes a drag-and-drop builder and a custom HTML editor.
Email automation, Google Analytics tracking, spam detection, personalisation, and other features are additional features available at extra cost.
Paid plans with features like inbox preview, multi-user accounts, SMS campaigns and automation, and elimination of Sender branding start at $8.33 per month, but are paid annually.
Discovering the Right Tools for Effective Email Marketing
Lastly, for small businesses, it is vital to have the best tools to help you explore the numerous benefits of using email marketing. In this regard, Selzy stands out as a handbook on sending an email to multiple recipients without them knowing.
Such a resource can be a very valuable resource for businesses interested in personalized and discreet email marketing. It perfectly goes with strategies discussed for good email marketing campaigns, providing practical solutions.
