It’s been quite a few years since WhatsApp opened its doors for businesses to use this platform for communicating with their target audience. If you are marketing a product-based or service-based brand, you cannot ignore WhatsApp at all! Why? It’s because WhatsApp has a whopping open rate of around 98%.
So, making your brand accessible over this popular messenger app will give you an enhanced scope of success. But, to ensure this approach turns out to be successful and rewarding for your brand, you must integrate the WhatsApp business chatbot and invoke necessary automation.
There is no doubt about the high customer acquisition proficiency of WhatsApp, as it allows you to keep your customers engaged in a conversation. But, with the integration of a chatbot, it will be further easier for you to support your customers, identify prospects and generate relevant leads.
In this article, you will get a clear insight into the proficiency of WhatsApp chatbot, and some tips or practices that you must implement in order to make it benefit your business.
What is the Significance of a WhatsApp Chatbot?
For you to know, WhatsApp chatbots are just like some smart assistants that are built with the use of generative AI technology. This way, it becomes easier for you to keep the customers engaged with your products or services in a very efficient or personalized manner.
Integrating a WhatsApp chatbot for business allows you to stay connected with your customers even after your working hours. You don’t have to appoint any human staff for the same! This AI assistant will need no rest in order to offer continued service & support to your customers.
Due to the generative AI proficiency, interacting with the WhatsApp chat bot will feel like you are conversing with a real person. If you are running an eCommerce business, be assured that an automated message-responding system can act as a game changer for your business.
To give you a perspective, a WhatsApp chatbot can help provide delivery updates, attend product inquiries, process refunds and even share marketing materials. In short, you will have the capability to distribute diverse marketing materials to supercharge your sales.
What are Some Tips & Best Practices for You to Master the Use of WhatsApp Chatbot?
Even with the best WhatsApp chatbot builder, it will be difficult for you to attain success if you don’t utilize certain practices and tips. Therefore, here are some tips or practices that the experts will recommend you to consider while getting your chatbot built:
1. Deliver Value-Added Information
The prime agenda of the WhatsApp chatbot is to provide value to the customers who use it. But, as it is a completely automated process, there’s a chance that most of you might neglect to prioritize it over time.
You might depend on WhatsApp chatbot to handle all types of communication that your business deals with. In the process, you fail to take note of whether or not the chatbot is capable of adding value to one or more of them.
For instance, it isn’t right to send out a link to your customers through automated chatbot triggers every time you publish something new on your website. Instead, you can use the chatbot and its features to recommend personalized offers or products through WhatsApp.
Take the help of experts and let them guide you on what information can provide value alongside the use of WhatsApp chatbot and what won’t! Remember, no consumer wants to wake up to flooded WhatsApp notifications from the diverse business handles. So, ensure quality messaging over quality at all times while you use WhatsApp chatbot.
2. Create a Tailored & Unique Experience for Customers
As you know, personalization is one of the biggest elements that can make a WhatsApp chatbot successful. As this chatbot would also help you collect crucial data about customers, you can tailor your messages in a personalized manner for specific customers.
You will be able to send more personalized recommendations by tracking the prior purchases of customers or by offering them discounts. Such a high level of customization by a WhatsApp AI chatbot tends to offer your customers a meaningful experience.
It is because they will find themselves understanding your business better! With such an approach, you will be attaining better user engagement and letting them acquire better satisfaction upon buying from your brand.
3. Integrate Certain Interactive Features
When it is about providing your customers with better engagement, there’s no comparison on how the chatbots can help you. You will be seeking AI chatbot integration for WhatsApp, not just to exchange messages but also to gather user information.
One of the coolest features that WhatsApp chatbot integration provides is accessible buttons. Upon using them, the customers will have multiple options to choose as responses. It adds more convenience, fun and interactiveness to the overall conversation.
You don’t have to train your chatbot AI model to overwhelm the customers with long messages as responses. Instead, you can simplify the message into different pieces and let the customers choose what suits their problem the best. This way, a dynamic conversion environment can be obtained, which prioritizes better conversions.
4. Prioritize Cybersecurity for Securing User Information
As the users will have to necessarily opt-in and accept certain conditions to receive communication materials from your brand, it is important you prioritize the security of the data collected. You cannot just buy databases and start sending promotional messages to them.
A permission-based approach is considered better as it lets people believe that you respect their choice. No user wants to be bombarded with unwanted brand messages, even from the ones they rely on.
As WhatsApp is a messaging platform at first, you must take the help of a custom app design firm to implement balance while sending marketing materials to your customers. Failing which, you might encounter more unsubscriptions.
Parting Words
These are some of the best practices or tips that you must integrate while integrating a WhatsApp chatbot for business. When done correctly, you can leverage WhatsApp for better customer acquisition and high-power marketing execution.
So, if you are on the verge of integrating the best WhatsApp chatbot with tailored features, hire the best professionals and let them adopt the above-specified tips.
