Social platforms open up exciting creative possibilities. Brands are ditching old marketing rules and using fun and trendy content to engage their audiences.
This change is clear in sports and betting. Here, platforms use bold strategies to grab fan interest. For instance, if you’re looking for engaging sports content, you can read expert football previews on 22Bet, where in-depth analysis meets interactive fan engagement. Brands mix fun with expert advice to change how they reach their audiences online.
Brands are changing their social media strategies and trying bold and creative content. This content often doesn’t fit their usual marketing style, and guess what? It is working.
Some teams are using different voices and styles on social media. Instead of hurting their brand, this approach helps them stand out. In fact, marketers who post creative content often see a bigger impact on their business than those who play it safe.
Social media is a great spot for creativity, even for serious brands. In 2025, more companies will push boundaries. They will break their brand rules and keep audiences engaged.
Social Media Trends 2025: Mastering Agility for Success
Join us for this webinar and hear from industry experts. They will discuss the newest trends in content experimentation, social listening, and generative AI. Learn how to add agility to your social strategy for 2025.
Brands Are Taking Over the Comment Section
These days, it’s common to see brands jumping into social media comments. More companies are joining conversations, supporting creator content, and reaching new audiences through strategic engagement.
But commenting isn’t as simple as it seems—it requires a plan. According to Social Element, two key factors make outbound engagement successful:
Speed Matters
- Engagement drops significantly if you comment on a post that is over 24 hours old.
- The sooner you respond, the greater the impact.
Comment Length Counts
- The sweet spot? 10 to 99 characters.
- Too short (like emojis) or too long? Less engagement.
The Rise of Strategic Engagement
- Brands that comment more will see better social selling results.
- Creators are getting selective — they may avoid brands that feel inauthentic.
What’s Next in 2025?
Top brands won’t talk. They will create real connections with creators and their communities. Stronger connections will lead to better engagement and more successful outreach strategies.
Social Listening Trends
Social media marketing can be hard to connect to ROI. In contrast, performance marketing clearly links to revenue. Many social marketers now feel more confident in showing ROI. This increase isn’t due to tracking vanity metrics like likes, shares, and follows. This year, we noticed that confidence soared among social pros. This boost came from their use of one key tactic: social listening.
Social Listening Lifts ROI Confidence
Why Social Listening Matters
Social listening gives businesses real-time insights into:
- Understand their audience and improve strategies.
- Spot market gaps for new product ideas.
- Detect potential crises and take action.
- Drive sales by linking data to ROI.
It’s now the second-highest priority for businesses on social media, behind audience engagement.
The Future of Social Listening
Social teams are finally being recognized as key revenue drivers. In 2025, mastering social listening will lead to more influence, bigger budgets, and better business results. You’ll do this by tracking data, providing insights, and generating sales leads.
Social Listening Refines the Art of Trend Jacking
Remember when going viral was the be-all and end-all of social media success? Today, most social marketers know what works well. Pursuing random moments of virality doesn’t work and feels fake. Also, nothing ends a trend quicker than brands jumping on the bandwagon. It’s no surprise that talk about “going viral” has turned more hostile this past year.
Attitudes Towards ‘going viral’ Have Soured
There’s a big gap between ‘going viral’ and wisely tapping into internet trends. Consumers enjoy it when brands take part in cultural events on social media. This finding is noted in our 2024 Social Media Consumer Report. Social marketers who are always online can spot the latest social media trends. It’s a talent (or a curse?) that should be put to good use. But is it enough to know what is trending?
Real-time data from social listening helps brands see if a trend speaks to their audience. It shows what people are saying and how they feel about it. It also helps brands see if a trend is peaking, fading, or still growing.
More organizations are starting to use social listening. This gives them insights that are hard to find. So, they can make smarter decisions about which trends to follow and which to skip. More than 25% of social marketers have updated their content. They are taking advantage of cultural trends, such as memes. When everything falls into place, the smartest brands seize the opportunity. In 2025, brands will aim for viral moments that are smaller and more focused on their audience. This will help them reach their goals better. This means fewer organizations are copying mainstream social media trends. More are now observing them for valuable insights.
AI Trends
Last year, we released our report. At that time, social marketers began to try ChatGPT and a few other AI tools, if their organization allowed it. At the same time, they worried about what AI could mean for their future as social media managers. Today, people consider AI a significant asset. 69% of marketers view AI as a game-changing technology. It can create new job opportunities. Social marketers are turning to many generative AI tools. They help spark creativity and increase impact. Most notably, the use of generative AI for social media content creation has shot way up—one of the biggest content marketing trends this year.
How AI is Becoming the Ultimate Thought Partner for Social Media Strategists
Generative AI has changed how social pros make content. But did you know how much AI use has progressed to higher-level strategic roles? More than 75% of social strategy leaders, mostly C-level executives and VPs, use AI for social media tasks. They’re leveraging it even more than the teams executing the strategies.
Social Media Planners Lean on AI the Most
AI transforms how social teams work, making strategy tools faster and wiser. It’s now a top choice for analytics, campaign management, brand forecasting, and meeting summaries. But don’t forget to attend some meetings.
More than boosting efficiency, AI is becoming an essential thought partner for marketers. Almost 50% of marketing leaders have already invested in AI tools. Teams that adopt AI quickly also update their strategies more often.
The takeaway? In 2025, the most successful social teams will integrate AI into strategy and content. By doing so, they’ll gain better insights, improve marketing impact, and unlock new opportunities.
