How to Optimize Your Videos to Boost Conversion Rates [Tips + Best Practices]

According to a statistic, video content will make up 82% of the total internet traffic in 2022. More sources also back up this data showing that 500 million hours of videos are uploaded every minute on YouTube, and that’s only one platform. A rising channel like TikTok has thousands of short videos uploaded and watched in a sheer amount of time.

This phenomenon means one thing: videos are taking over the internet worldwide.

With the number of people watching online videos on a daily basis, many stakeholders think of it as a great opportunity for businesses. Think about it! What if millions of people watch your product placement on viral videos? That’s the conversion rate speaking.

People are tuning in for your videos, and more will be interested in converting into customers. That’s what marketing videos do for you!

Now, the question is, how do you make your videos engaging so that people are attracted to buy your product?

6 Best Practices to Improve Your Marketing Videos and Boost Conversion

Creating videos is one thing, but making them popular and engaging enough for people to check on your offer is another. It’s a marketing skill worth having. To be fair, thousands of business videos are posted online, yet only small amounts generate conversion.

That means many marketers still do it wrong. No matter how effective product videos are, there are always a few that just don’t generate or convert anything. To help you out, here are the six tips to improve your marketing videos and boost conversion.

1. Keep Your Video Short & Concise

Do you know what the worst thing about online videos is? They never last long enough! Just like how people don’t want to read long blogs, it’s also true for videos. If a video is too long or boring, people will lose interest along the way and click off the video before it ends.

Therefore, short videos under two minutes are your best bet when producing marketing material for your business. This is one of the many reasons why TikTok marketing is now happening, as a massive number of people use this social platform. Make sure you communicate your message clearly within that time, and don’t forget to add a call-to-action at the end!

2. Add Social Proofs

Just like creating an infographic, the first thing people will check in your video is the credibility of you and your brand. If they see that you’re a credible source, they’ll continue watching.

You have to show your audience that you’re an expert in your field or at least a credible source of information. That can be done by showing testimonials from people who are satisfied with what you offer them or even showing your best-selling products and services in action.

Social proof is one of the five principles of persuasion. It’s used to prove that you’re a trusted source of information through testimonials, case studies, or even reviews. It’s like the word-of-mouth advertising you get when people talk about your brand and how it helped them.

In marketing presentation videos, you can show social proof by showing your clients or customers expressing their satisfaction with your services or products. You can also share statistics about how many customers you have and what percentage became repeat buyers.

3. Use High-Quality Images & Videos

Remember that first impression is important. If your video quality is low and grainy, people will think that your business is not credible enough to trust with their hard-earned money!

That’s why it’s essential to invest in high-quality images (for slideshows) and videos (for actual videos) for your website. It will surely improve your SEO.

You should also use these images on other marketing materials, such as postcards, flyers, etc. These will also help build credibility for you.

4. Make the Video Mobile-Friendly

There are 6.6 billion people who own mobile phones, and the majority use this to search for information online. You should increase your website accessibility by having a video. People can visit the news website they like to read the latest update or watch videos on YouTube and TikTok for some entertainment.

If your videos aren’t accessible on their mobile devices, you’ll surely lose a huge opportunity to attract their attention. It’s critical to have your videos play on mobile devices so you can reach as many potential customers as possible.

Make sure your videos are optimized for viewing on mobile devices by keeping the file size small (under 1 MB) and using a format that plays on most mobile devices (i.e., MP4). That way, more people will tune in to your content and consider your brand when they need your help.

5. Keep Your Message Clear & Engaging

The message of any video marketing material should be clear enough so people can understand what they’re supposed to do after watching it (i.e., buy something). Don’t make your audience sit through a lengthy sales pitch. Keep the message short and clear so people can quickly understand what you want them to do.

To keep viewers interested in your video marketing materials, make sure your messages are relevant and engaging to your target audience. You can do this by creating videos based on your customer’s pain points, hobbies, and interests, or even by interviewing them. Or, you can attract more customers to be your business partner by making affiliate marketing videos so you will generate more leads and conversions. 

6. Make Your Call To Action Stand Out

Your call to action should be clear so that people know exactly what you want them to do after watching your video marketing material. If you want them to buy something, make sure that the “Buy Now” button is big enough and placed in an area of the video where it’s easy for your viewers to see it. Or, you can use words that create a sense of urgency, such as “Limited Time Offer” or “Last Chance.”

And don’t forget to include outbound links. Outbound links are important to include in any video marketing materials because they can help increase traffic to your website. Try using outbound links in text descriptions or annotations so you don’t distract from the message of the video itself.

Takeaway

People are more interested in watching videos because they want to get the information they need quickly, and they prefer to watch videos that show a product in use rather than a photo of it. That’s why videos are the best tool for businesses to generate sales and conversion.

Still, producing highly-engaging videos isn’t easy. You should pay attention to other elements that help improve your video performance. Make sure your videos are engaging enough for people to keep watching your content until the end.

Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Twitter: @breadnbeyond

Email/Gravatar: [email protected] 

LinkedIn: Andre Oentoro

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