Your business thrives effortlessly, all processes are automated, and customers are satisfied and loyal. Sounds like fantasy? Not at all! Salesforce solutions help businesses reach incredible heights. They offer cutting-edge tools for sales, marketing, and customer service management.
In this article, we will explain why so many companies eagerly adopt new Salesforce solutions and how these innovations can make business operations smoother and more refined. Whether it’s a startup aiming for rapid growth or a large corporation in need of process optimization, Salesforce has a solution for everyone.
Are you ready to discover how a salesforce development company can help your business? Let’s delve into the details with the experts from Avenga, an IT company that we consulted in writing this article.
Benefits of Salesforce solutions
For small businesses, Salesforce provides tools that allow automating routine tasks and focusing on business development. Salesforce CRM system helps manage customer data, track sales, and improve communication with customers. For example, the Email-to-Case feature automatically creates tickets from customer emails, significantly simplifying request processing.
Large corporations value Salesforce for its flexibility and integration capabilities. The platform seamlessly integrates with popular tools such as Google Workspace, Slack, and MailChimp, enabling the improvement of workflows and automation of many tasks. Moreover, Salesforce offers solutions that can be adapted to the needs of any industry, whether it’s healthcare, finance, or retail.
One of the key advantages of Salesforce is a significant increase in work efficiency and revenue growth. Companies using Salesforce, on average, increase their revenue by 25% due to improved sales and strengthened customer relationships (MarketSplash).
Salesforce has built a powerful partner ecosystem, including independent software developers like Avenga, who help clients implement and customize Salesforce solutions to their specific needs.
Industry solutions
When it comes to business, it’s important that the solutions used are highly flexible and adaptive to the needs of different industries. Salesforce does exactly that, offering specialized solutions suitable for any business, from healthcare to retail.
For healthcare
Imagine managing a clinic. Your task is not only to treat patients but also to keep track of their records, process insurance documents, and ensure a high level of service. Salesforce Health Cloud helps automate these processes, allowing medical staff to spend more time with patients. The platform integrates with various patient management systems and facilitates data exchange.
For retail
In retail, understanding customer behavior and offering personalized offers is crucial. Salesforce Commerce Cloud provides tools for managing online stores, analyzing customer data, and creating targeted marketing campaigns. This helps increase sales and customer satisfaction. Furthermore, the system easily integrates with popular platforms such as Google Workspace and Slack, making workflows even more efficient.
For financial services
Financial organizations face specific requirements for security and data management. Salesforce Financial Services Cloud helps banks, insurance companies, and investment firms manage customer data, automate processes, and ensure compliance with regulatory requirements. This platform also supports integration with various financial systems.
Why companies look for new Salesforce solutions
Salesforce is always at the forefront of innovation, especially in the field of artificial intelligence (AI). New solutions like Einstein AI provide companies with capabilities to forecast future outcomes, automate processes, and improve customer interactions. For example, features like Einstein Prediction Builder and Einstein Bots help companies better understand their customers’ needs and offer personalized solutions.
Each Salesforce update includes hundreds of new features that make the platform even more flexible and adaptive. For example, in the latest Spring ’24 release, generative AI features were added, allowing the use of artificial intelligence in any workflow, enhancing interaction at all levels of the company.
In the face of growing cybersecurity threats, Salesforce actively works on improving data protection. New updates include multi-factor authentication, enhanced encryption standards, and the use of AI for real-time threat detection.
Success stories
Salesforce helps numerous companies worldwide optimize their processes and reach new heights. Let’s look at a few specific examples.
AXA Singapore, insurance and investment company, uses Salesforce to improve customer interactions and ensure their security. Implementing Salesforce helped the company create more personalized and efficient communications with customers, significantly increasing satisfaction and trust.
Trendyol, a Turkish fashion leader, used Salesforce’s Einstein AI capabilities to personalize customer interactions. This included displaying the customer’s name in ads, publishing relevant videos on social media, and including local weather forecasts in emails. As a result, the company doubled email open rates and increased click-through rates by 50%.
Cobham Mission Systems, a global aerospace and defense company, chose Salesforce to modernize its sales management system. With the implementation of Salesforce, they were able to standardize sales processes, improve reporting, and reduce the time spent creating sales reports by over 60 hours per month. The project also included user training and continuous support for ongoing system improvement.
Adidas uses Salesforce Service Cloud to improve customer service. Over 1,100 support agents gained access to tools that help provide smarter and faster service in any format chosen by the customer. This allowed the company to better understand its customers and improve their interaction experience with the brand.
These examples demonstrate how Salesforce helps companies of various industries and sizes achieve success and improve their business processes. Whether your business is a small startup or a large corporation, Salesforce offers solutions that will help you grow and thrive.
