Web3 is the latest Web variant that combines concepts like decentralization, trust, ownership, anti-censorship, and native payments. In comparison to its predecessors (Web1 & Web2), Web3 depends on blockchain technology.

As soon as comparing Web2 marketing vs Web3 marketing, Web3 marketing lets you create token-based thrifts within the service or application.

Web3’s founders expected its content to not belong to the massive internet players, just like in Web2. Instead, it belongs to users, the individuals who have developed it.

What’s Web2?

Well, Web2 is the World Wide Web generation that made things possible for us so that we can connect online with our family and friends, share our feelings and thoughts, and also become celebrities online, and become content creators.

Platforms of Web2, like Twitter, YouTube, and Facebook, let users make content and collaborate in different ways that weren’t possible before. It made things possible to share your vacation photos, start your vlog, or also post your opinions on things.

But Web2 is not only about having fun, it is even about uniting with others as well as building communities. It helps you join clubs and groups depending on your interests, track your favorite influencers and brands, and also start your online business.

What’s Web3?

Well, Web3 marketing is also familiar as the decentralized web. It’s the next growth of the internet world as we know it. Rather than depending on some big businesses to control as well as manage our digital experiences and data, Web3 marketing permits a decentralized web of computers to perform the job.

Meaning, the user will have further control over their data as well as can select how it is shared and used. Think of this like a giant digital potluck.

It is a further fair and democratic way of utilizing the online platform. Web3 marketing is even the basis for the latest technologies such as NFTs (non-fungible tokens) and cryptocurrency. You may also have heard of Ethereum and Bitcoin, they are both instances of Web3 marketing in action.

With Web3 marketing, we can develop digital investments that are exceptional and cannot be copied, like a digital art piece or a digital collectible.

What Is The Difference Between Web2 And Web3?

Here we are going to discuss just a few glaring differences between Web2 and Web3 marketing to make things clear to you. Let’s have a close look at the differences below:

Channels

‍Sadly, Web3 marketing is yet in development, meaning there are many channels still implanted in Web2. However, not all channels of Web2 are made equal in this area.

For example, Twitter comes with a much higher engagement of Web3 marketing converts than other channels on social media, but you will even find many channels that aren’t necessarily created for marketing or have not been standardized for it, such as Discord and Telegram.

And, besides that, there are crypto-native sites and forums where one can find a few of the earlier converts or further tech-inclined.

Audience

‍Learning and being capable of effectively targeting your audience is the bread and butter for any marketer out there. In Web3 marketing, this isn’t different as well.

The caveat here is that the user for Web3 is more difficult to understand as well as target…. Also, they tend to be quite privacy-focused, which makes them potentially even opposed to any targeting that is too personalized.

There are even differences in Web3 users based on why and when they entered the space that can influence how and where to manage them that don’t apply to other users or follow further cut-and-dry targetings such as gender, age, and location.

Communication

Even today, many people still view marketing as a one-way path. But in Web3, when community and transparency are valued equally, communicating with your audience is ineffective.

The storylines are frequently driven by the community, therefore it’s up to you as the marketer to condense them. But if you pay attention to your audience, you’ll frequently get a boost from the community promoting your stories for you.

Paid Marketing

Because of the strict regulations that are in place, paid marketing system is among the most obvious contrasts. Marketing The biggest platforms typically have strict guidelines for Web3 initiatives, specifying what may and cannot be mentioned in ad content and even on the landing pages.

It’s crucial to ensure that you fully understand what can be expressed in sponsored marketing. Beyond that, it’s also critical to remember the restrictions placed on paid advertising, regardless of policy. Instead of the other way around, you’ll frequently need effective paid promotion in this sector.

Technology

New technology underlies Web3. The absolute least is being able to explain what that technology does and the reason why individuals should use it.

However, there is also a significant concentration of developers working hard to develop this technology and shape what is achievable in this area. Knowing about refreshed advancements and the appeals to developers as a marketer is even better!

Why Traditional Brands Should Use Web3 Marketing?

The corporate world is still changing. And for this, thanks to several technological developments throughout time. Traditional companies are now in more intense competition with one another.

The majority of them now make use of modern technologies and trends to stay ahead of the curve while growing their clientele and ROI (Return on Investment).

Web3 marketing is altering how companies market to and see their customers. Most companies used to solely be concerned with increasing sales or subscriptions, giving little thought to how their customers would get more from the connection.

That is no longer the case with Web3 marketing. Here are several reasons why, if you operate a traditional business, you should incorporate the Web3 marketing process into your marketing strategy.

Users Appreciate a Customized Experience

Web3 marketing helps your company to provide people with a customized experience that is available on any screen or device and can share real-time data.

By utilizing Web3 marketing, your company may implement cutting-edge technology like blockchain to enhance the customer experience.

Developing Further Incentives for Your Users

Web3 marketing can be used by traditional businesses to create more user incentives. This marketing strategy aids businesses in remaining relevant to customers.

Your customers will want to stick around once they understand that having tokens gives them a large stake in your company. At that time, the connection is more akin to a collaboration than a client-business one.

This strategy was used by LooksRare, a competing NFT marketplace to OpenSea, to draw more users to their system. To reward some OpenSea users throughout its launch, LooksRare created the LOOKS token.

Additionally, it permitted users to hold (stake) the LOOKS token and let them earn transaction prices from the marketplace.

FINAL WORDS

Businesses are now observing Web3 marketing technology, and a few are currently experimenting with it. They are aware that it might greatly affect their chances of success in the future.

The new sales and marketing opportunities that Web3 marketing can offer are obvious, but it is more challenging to understand how the dynamic between brands and consumers has changed.

A major paradigm change that transforms the user and makes them stakeholders is the move from Web2 to Web3. Brands now have access to new possibilities for connecting with customers and communities.