The Cold email outreach strategy has become prominent and is now a huge contributor to a business’s success in the digital marketing space. Cold outreach campaigns help to reach more people, generate leads, and establish new business relationships. However, to succeed in email marketing, the accuracy and quality of emails being sent is something a business can’t overlook. Email address verification, therefore, becomes a crucial process in enhancing the impact of your cold email outreach efforts.
1.What Does Email Verification Entail?
Email verification is the process of cross-examining the legitimacy of an email address to determine whether it is still working and belongs to a real person. The procedure ensures that real people engage with the sent emails, resulting in better engagement and high deliverability. The expenses of running a business are numerous, and utilizing free email verification tools may be tempting. However, these tools don’t update their databases and may give inaccurate results.
For successful email address verification, businesses should set aside some budget and subscribe to a reputable email validation tool. Premium verification tools utilize advanced systems and real-time verification methods to give accurate and valid emails.
2.The Benefits of Email Verification for Cold Email Outreach
Adhering to the email verification process is essential in boosting the effectiveness of outreach campaigns. It acts as a safeguard against potential difficulties in email marketing strategies. When developing a cold email outreach plan, most businesses focus on creating captivating content. But, prioritizing email security, including thorough email verification, is crucial for business growth. Here are some benefits your business can reap from carrying out email verification.
Eliminates Bounces
Email bounces occur when you send emails to invalid addresses, and they can negatively impact your cold email outreach efforts. A high rate of email bounces makes your business suspicious, and your Email Service Provider may block you. Email verification gets rid of invalid emails, thus reducing your bounce rate.
Improved Sender Reputation
Ensuring you only have valid email addresses on your mailing list reflects your commitment to responsible emailing. This can enhance your reputation as a sender in the eyes of email service providers, resulting in better deliverability for all your emails beyond your cold outreach efforts. Your sender reputation, assessed by ESPs, heavily impacts the quality of your emails. A higher sender reputation score translates into high email deliverability.
Accurate Business Metric
Sending emails to void addresses will result in false cold email outreach campaign metrics. By verifying that you’re only dealing with valid email addresses, you’ll obtain accurate data, enabling you to make better decisions for your upcoming email marketing campaigns.
Enhanced Deliverability
Subscribing to an elite email verification service is one of the top ways to improve email deliverability. Getting rid of invalid and inactive email addresses greatly improves your mailing list. This enhances the probability of your emails getting to the right people and resulting in engagement.
Increased Engagement
Eliminating invalid email addresses increases the possibility of your emails reaching people genuinely interested in your products, services, or brand. This improves your business’s engagement by encouraging website traffic through searches and clicks.
3. Is Email Verification a One-off process?
As long as your business is running a cold email outreach campaign, you should frequently verify emails. After subscribing to a premium verification service, here’s when you should check your mailing list.
When You Get a New Mailing List
Before proceeding with your cold email campaign, it’s crucial to verify your latest mailing list. This step is essential as it reduces the risk of having invalid or potentially harmful contacts that could harm your sender’s reputation and reduce email deliverability. Once you’ve confirmed the authenticity of the email addresses on your list, you can confidently proceed with your marketing activities.
When the Bounce Rate is High
If your bulk email marketing campaign has an increased bounce rate and you’ve been using the same email list for a while, it’s time for email verification. A high bounce rate negatively impacts your email deliverability, so validating email addresses and eliminating the invalid ones from your mailing list is the best step.
Occasionally
Even when your cold email strategy is working perfectly, plan for periodic verifications of your mailing list because email addresses may become invalid over some time. The best time for periodic email verification is every four to six months.
Conclusion
Unlock the power of email verification for your cold email outreach! Elevating your email list quality guarantees a boost in deliverability and overall marketing performance. With a top-class email verification service, your emails will land in the inboxes of your target audience, delivering the perfect pitch every time.
