Web design in Melbourne and SEO (Search Engine Optimization) go hand in hand. Building a website is not enough, you have to make sure it reaches your target audience. So, every web design project is followed by the implementation of a foolproof SEO strategy. SEO is what determines the visibility of your website, it can potentially give your business an upper hand over your competitors. But remember SEO is not just about keyword stuffing, it’s a collection of well-planned strategies that need to be implemented wisely. Also, if done incorrectly, it can do you more harm than good. To secure you against such a fate, today we will take you through the common mistakes to avoid for Melbourne websites. Go through these and make sure you are on the right path in your web development journey.
Let’s get started!
Ignoring Local Keywords
If you are a Melbourne-based business and you are not including location-specific keywords to your website, you won’t be able to generate the desired traffic and results. Keywords like “web design in Melbourne’‘ or “plumbers in Melbourne” can promote your website’s visibility in local search results. These keywords ensure that whenever a search relevant to your website is made by a Melbourne resident, your website appears at the top of the SERPs. Local keywords give your website geographical relevance and makes it easy for the search engine to categorise your content.
Incomplete Google My Business Listing
Your website’s Google My Business listing echoes the credibility of your website. It’s through this listing that your potential customers get information about your business and help evoke a sense of trust. So, if your business listing is incomplete or incorrect, it will create a negative image and the visitors won’t engage with your business any further. So, make sure you include accurate information on your Google My Business Listing and update it regularly to ensure completeness and correctness. Also, ensure your business information, including name, address, and phone number, is consistent across all platforms.
Neglecting Mobile Responsiveness
A recent study concluded that over 96% of digital users use their mobile devices to go online. So, if you are not building a mobile-friendly website you are not catering to this 96% of the population. Today mobile responsiveness, i.e., the ability of your website to adapt to different screen sizes determines the overall user experience. If your website cannot flawlessly and quickly fit into the visitor’s screen, they will be quick to leave your website. Thus, increasing your bounce rate and bringing down your search ranking. So, make sure to build a mobile responsive website.
Thin or Duplicate Content
A good website is not just rich in “content” but rich in “quality content”. So, if you thought you could just copy and paste content from other websites and unnecessarily stuff keywords and you are done with SEO optimisation, you were wrong. If you fail to include relevant, unique and quality content, it will backfire and negatively affect all your SEO efforts. If your content offers minimal value or information, the search engine might flag your content as irrelevant or duplicate, bringing down the overall visibility and ranking of your website. So, make all your web pages have unique and informative content that offers some value to the visitors.
Ignoring Technical SEO Issues
As we mentioned before, SEO is about a lot more than just keyword inclusion. You have to target several other factors like site speed, crawlability, and indexation if you wish to build an SEO friendly website.
- Loading time is a crucial factor which determines customer satisfaction and therefore, your website’s ranking. So, make sure to target fast loading times.
- Make a crawlable website that search engines can easily navigate and index.
- Practise proper indexation and ensure all relevant pages of your website are discovered and included in search engine databases.
These three factors can help implement an effective SEO strategy. So, make sure to consider all possible technical aspects and drive your business towards success.
Neglecting On-Page SEO Elements
When working on your SEO strategy, people sometimes tend to overlook the importance of on-page SEO elements like title tags, meta descriptions, header tags, image alt text, etc. But these exactly are the elements that help your website rank on top of search engines.
- Title tags are a crucial ranking factor so you have to ensure you use keyword optimised and relevant titles throughout your website.
- Meta descriptions give visitors a quick glimpse into your content and if you write it well, you can give your potential customers an incentive to engage further.
- Alt texts help search engines understand the content of images, thus, helping you with the overall ranking.
There are more such on-page SEO elements that you need to pay close attention to. Avail of our SEO Melbourne services and we will guide you through.
Conclusion
So, there are the 7 common SEO mistakes that you should stay away from if you wish to build a credible and effective online presence. If you are putting your money into building a website, make sure you turn it into an investment that is sure to bring in desirable results and returns. And in case you need a team that can help you with the same, avail of our SEO Melbourne service. We will guide you through it all and ensure you implement a fool-proof SEO strategy and derive tangible results.
