In this blog, you will understand how Dubai is emerging as an economic hub and how brands can utilize the services of the best influencer marketing agency in Dubai to utilize the hidden potential of Dubai’s economic growth.
Dubai is slowly and steadily becoming a favorable destination for businesses to flourish.
Dubai Chamber of Commerce (DCC) stated that around 19,056 new companies enlisted as members of DCC during Q1 2024, representing a year-on-year (YoY) of 17.6%.
The growth is solid. Another facet of this growth is the growing momentum and rise in key opinion leaders in Dubai’s economic sphere.
How? Let me provide you with some insights on it.
Dubai Economic Agenda D33 highlighted that Dubai registered a growth of 3.3% in GDP. The major gains were in Hospitality, Travel, Transportation, ICT technologies, Real Estate, Finance, Education, and Manufacturing.
Now you would be asking, how this data is relevant to the growth of key opinion leaders?
Recently, we have seen the rise of e-commerce and social media influencers as well as their role in increasing awareness and conversions.
International Trade Administration stated that “The Dubai Chamber of Commerce and Industry forecasts eCommerce to generate $8 billion in sales by 2025 as the UAE market has almost 100% of the population with internet and mobile phone access.”
A research paper titled “Impact of Social Media Influencer Marketing On Youth Purchase Intentions in UAE” on Research Gate informs us that 63% of the UAE population shop online on the recommendations of influencers.
We justified the case where the growth of the economy and the rise of influencers have benefitted Dubai very positively.
Now, the burning question is, what brands, companies, and business houses should do to gain from this opportunity?
The answer is simple, Invest in Influencer Marketing in collaboration with the best influencer marketing agency in Dubai.
You must ask why work with a top influencer marketing company in the Middle East?
The expansion of the economy has increased manifold so has the field of influencer marketing. Now, influencer marketing has grown big and deeply touched, if not influenced the consumer base in Dubai.
Influencer Marketing strongly pivots around consumer psychology and inherent biases. Concepts like social proof, reciprocity, cognitive dissonance, cognitive bias, etc. are major players here.
Influencers and brands individually often find it hard to clearly articulate, how to utilize and become profitable with these concepts. But an influencer marketing agency with rich experience and know-how can do that.
We hope that we made our arguments crystal clear. If so, you can reach out to us. We would love to help you out.
Now let’s proceed and see what factors you should consider when looking for the best influencer marketing agency in Dubai.
Key Factors of a Top Influencer Marketing Agency in the Middle East:
1. Industry Authority and Experience
A service provider is not only defined by years in service. The reflection of the gained experience in all the years in the influencer campaigns makes them the leader in the field.
As the saying goes, Knowing that Tomato is a fruit, is knowledge; but not putting it in a fruit salad is wisdom. Brands must look for wisdom in influencer agencies.
2. On-board Influencer’s Expanse
As man is a social animal, we all look out for trust and reliance. The influencers are not very different. Popular and with lot of fame but they are human first. They too seek out influencer marketing agencies where they can put their trust.
The trust brings more confidence in the influencers and it is reflected in the quality of their toil.
3. Campaign Creation and Development
Campaign creation is itself a work of art. The campaign creation requires a thorough understanding of factors like brand, vision and mission, consumer psychology, social media trends, influencer’s niche and content orientation, and many more.
Adept influencer marketing experts have valuable exposure to numerous campaigns and this constant subjective test makes them valuable in the whole campaign creation and development arena.
4. Clients and Results
At the end of the day, we all are subjected to social proof too. If a top influencer marketing platform in MENA region has big-shot clients then it is a simple indication of their work ethics and quality. An unreliable fact of their consistent results and par excellent performance.
Above and Beyond
The above-stated factors are the least that you should consider while you go out in search of the best Influencer Marketing agency in Dubai.
Well, we have one suggestion about one of the best-performing influencer agencies in Dubai.
Conclusion:
Grynow tops the list when we imagine an influencer marketing agency. Founded in. 2017, Grynow Media FZ LLC has more than 8 years experience. The Influencer marketing specialists there have more than 300 Million influencers on boarded and are credited with executing more than 35K influencer marketing campaigns for more than 1500 brands.
Grynow has a global presence. They have toiled hard to reach where they are. But wait, did we tell you about their best offering?
They are tech-savvy and has their own AI dashboard. The dashboard is capable of numerous features like social listening, campaign creation, real time data and insights and many more.
In toto, they are an candidate if you are looking out to explore influencer marketing or if you are looking for a big scale influencer marketing campaign.
We hope that we answered all your questions, if not reach out to us. We would love to help you.
