Businesses are always looking at different areas they can explore to reach new customers that are interested in their services or products. YouTube has a large audience, and it is one of the biggest social media platforms on the web. In the United States, 81% of people use YouTube. These days, videos are also getting a bigger conversion rate because people are more likely to purchase a product or buy a service when they see the product being used by themselves.
If you are a small business or running a big business, you can benefit greatly from YouTube. Promoting your business on the platform is also getting easier these days, as there are many ways to get free subscribers for YouTube. So, let’s take a look at how YouTube can benefit your business.
YouTube Is a Huge Traffic Source
Video content is getting much more popular these days since the internet started. YouTube is the 3rd most used website in the world and one of the biggest search engines. YouTube also receives one billion views in a month. So if you want to get some of these views, you need to start a YouTube channel.
You can also send traffic from your YouTube channel to other social media platforms. You can give your website profile in the YouTube videos so that people can visit your website and increase its traffic.
Repurpose Your Content on YouTube
There are a lot of ways to post content on YouTube, and you can get a lot of visitors that are interested in your business. There are multiple ways people are uploading their content on YouTube. These can include:
● Presentations
● Podcasts
● Video series
● Tutorials
● Interviews
● Infographics
YouTube Will Benefit SEO
If you have a big YouTube channel and your brand is being mentioned in a lot of videos online, it will also help your SEO efforts. All of the mentions on big social media platforms are counted as social signals for the authority of your business in that niche. You can also add these videos as video schema on your blogs and articles. These will start showing up in the video section of Google more often than your competitors do.
Advertise on YouTube
Hootsuite reported that YouTube ads have the potential to reach 2.56 billion users worldwide. You can use YouTube as a lead generator for your business, or you can use YouTube to build awareness of your business. You can also get targeted ads on YouTube. For example, you can post YouTube ads on specific channels and videos. Suppose a big news outlet has done an interview with a big influencer in your niche. You can add your ad to that video to reach more people in your niche. Apart from that, you can also target topics in YouTube ads.
Affiliate Marketing with YouTube
Affiliate marketing is where you use people and word of mouth to spread your business. You can find a lot of YouTubers who have a wide reach and are making videos related to your business. You only have to pay them a fee when a user uses your service or buys the product through them. You can also have them as your brand ambassador. Some people also send giveaways to YouTube influencers so they can review their products.
In short, YouTube has the potential to drive a lot of customers and awareness to your business if you use it how it is supposed to be used. Whether you upload content and grow it organically or use ads to attract people, you will always get some reward back from YouTube.