The domain is the face of your brand, which makes it an incredibly valuable element in building a successful business or a project. Unfortunately, as the most exposed element of the brand, it is prone to attacks from all sides.
This is why securing the domain is a crucial step in building a site that will be reliable, and profitable and gain returning visitors and clients.
Advantages of Improving Domain Name Security
Before we continue to discuss the most common threats and safe domain practices, let’s see why it matters to make your domain safe:
- Strong and Reputable Brand Image: A legit Canadian domain registration with a trustworthy register may even help you rank better on Google and other search engines. Having a site that is constantly under attack and crashing down may damage even the best reputation.
- Building Brand Loyalty: A safe domain is a safe website. Users like to know their data is secure when visiting a particular website.
- Stability of Customer Experience: No user wants to be bothered whether they will manage to complete what they came for. They expect a streamlined experience with zero hiccups.
- Financial Stability and Constant Income: A safe site is a site that sells. Plus, you’ll save a lot of money if you protect your domain on time, instead of having to rush and choosing the second-best, but most expensive option in case of an issue.
The Most Common Threats in Canadian Domain Registration
With all the benefits listed, it is time to see why securing your domain should be one of your major priorities. The threats every website out there is exposed to are no joke.
Domain Hijacking
Domain hijacking is actually someone stealing your domain and using it in any way they want. This can be done via phishing or cracking into the domain register.
This is where researching domain history comes in handy, as domains that have been frequently under attack in the past may also experience constant pressure in the future. It is best to avoid them and look for better alternatives.
Also, hijacking is common with inactive websites that have been neglected by their owners. They may be cheap, but the price you’ll pay in the end might be higher than you think.
Cybersquatting
Cypersquatting is a technique that won’t necessarily damage your site, but it may damage your reputation. Let’s break it down:
- Imagine you have a domain www.brand.com.
- The cybersquatters won’t use your domain, but copy the design of your site and upload it to www.mybrand.com.
- Their site may rank higher than yours and mislead your customers, stealing their money and compromising their safety.
- Such cases may damage your company’s reputation, harm your clients and lead to legal and financial consequences.
DNS Attacks
Domain Name System is like a massive registry of all domains on the internet, along with their connected IP addresses. Hackers use it to attack different domains, mislead traffic to scam sites and steal data.
Another thing they do is engulf the site with artificially generated traffic, so customers can’t reach it. Although such attacks are impossible to prevent, having a legit security system can help protect your domain.
Hostile Takeovers
Domains are usually purchased for a limited time, usually a year. Hostile takeovers happen when cybercriminals purchase your domain before you manage to renew your plan.
They take over your whole brand and identity, and there is almost nothing you can do to save things. Someone else will capitalize on your traffic, ideas, and customers.
Easy Tips on How to Secure Your Domain
Although all this might sound intimidating, securing your domain is easier than you think. By combining a no-nonsense approach, you can easily prevent harmful third parties from messing with your site.
Set Strong Passwords and Authentication Protocols
This step is as basic as it gets but remains one of the easiest and most reliable ways to safeguard your online presence. Make all your passwords strong and unpredictable.
If possible, utilize the power of 2-step authentication and encourage your clients to do the same.
Automate Your Subscriptions
To prevent any hostile takeovers of your domain, automate your subscriptions. Remember, you can cancel it anytime manually.
If you rely on manual updates and subscriptions, know that we often get lost in the whirlwind of busy schedules and meetings. At the same time, cybercriminals are waiting for that second when the subscription will run out to snatch your domain.
Choose a Trustworthy Domain Register
The internet is overflowing with domain registers, but not all of them are created the same. You want to find a registry that uses advanced security systems and goes the extra mile to keep you and your site safe.
Lock Your Domain
Domain locking is a simple, yet incredibly effective way to protect your domain. By activating domain locking, you automatically prevent a fair share of attacks.
Every so often, the settings on your site may change, thus affecting the locking. Double-check to see if it is still active or not.
Purchase Similar Domains
One of the easiest ways to prevent cybersquatting is to purchase as many domains as possible that are similar to yours. This will simply make them unavailable for any groups or individuals looking to take advantage of you.
It is impossible to buy them all, but even if you get just a few, you are off for a good start.
Securing Your Domain in 2025 is Very Much Possible
Securing the domain might seem like a bit of a hassle, yet it is crucial in providing a safe and reliable experience to your customers. Also, it can help your business thrive, as no one wants to visit a site that is constantly under attack.
Most of the steps we mentioned here take only a couple of clicks, meanwhile, they provide an increased level of safety for you, your brand and your clients. Rely on them and you’ll enjoy your online journey.
