It’s clear that artificial intelligence (AI) is changing how we work and create, and web design is no exception. AI can help designers generate layout ideas, streamline personalization, and ensure accessibility. AI web design has many uses and is becoming an essential tool. For designers, mastering AI web design is crucial.
If you have questions about AI web design, you’re not alone. We’re here to guide you through everything you need to know—from what it is to how you can use it effectively.
Let’s get started.
What is AI Web Design?
To summarize, ‘AI web design’ refers to using AI tools and technologies to enhance the website design and development process. A 2021 SnapLogic survey found that 61% of employees say AI boosts their productivity at work. By using AI web design tools, you can automate tedious tasks, freeing up your design team for more creative and relevant work.
Think of AI as a tool that handles repetitive processes in web design, allowing your team to focus on more important tasks. Leveraging AI helps allocate resources better, making the entire design and development process smoother and more efficient. And don’t worry—AI isn’t here to take your job but to make it easier. For more information on how AI can transform your design process, visit Linkup Studio.
How to Best Use AI Web Design Tools
The best way to use AI web design tools is to remember that they are just that: tools. AI can automate tedious tasks for your design team, but it cannot replace the years of experience and human touch your team brings. Recognizing the limitations of AI tools will help you use them more effectively. For more insights, watch this video.
Here are some popular ways to use AI web design techniques on your website:
To create imagery:
AI web design tools can generate images for your website, especially when you don’t have the resources to work with an in-house graphic designer or when your designer is busy with other projects. AI can quickly produce the images you need.
To write code:
You can use AI to write code for your website, which is especially useful if you have limited resources or budget. AI can also help you get started by generating initial code to set you on the right path.
To create a better user experience:
AI can greatly enhance the user experience by simplifying the process of analyzing data. Instead of UX designers spending hours sifting through data to find one important statistic, AI can streamline the entire process. For more insights on AI and product design, check out this blog post: https://linkupst.com/blog/ai-product-design.
To make your site more accessible:
AI web design techniques can help make your website more accessible. Using AI, you can ensure your site is inclusive and user-friendly for all visitors.
To create a site copy:
AI tools can also generate website copy. Whether you need headline suggestions or help writing your ‘About’ page, AI can quickly and efficiently create content for your website.
However, this doesn’t mean your copywriters are redundant. Writers can edit and refine AI-generated content to make it unique and clear.
Remember, AI can help, but it can’t do everything—at least not yet.
AI web design techniques are constantly evolving, but you still need a human touch. For example, a copywriter can add personal stories to your ‘About’ page, and a developer can troubleshoot code issues.
Examples of AI in Web Design
You now have a definition of AI web design and understand its pros and cons. But what does it look like in practice? If you’re wondering, “What are examples of AI in web design?” you’re in the right place.
AI design tools come in many forms, so each example of AI in web design looks a bit different. We’ve compiled a list of 12 of our favorite AI website design tools to give you a better idea.
Remember the five ways we mentioned to use AI in web design? Let’s look at examples of AI in web design for each of them.
To create imagery:
one popular way to use AI in web design is to create images for your website. For example, you can use a tool like Fotor to generate pictures for your blog posts.
To write code:
Designers or developers can use AI to write code. For example, you can ask ChatGPT, “Can you write code to make my text blink?” The tool will generate code that you can copy and paste to get started.
To create a better user experience:
Designers can use AI to create a more seamless user experience. For example, you could use a tool like Research AI to upload data and receive analysis and suggestions. The tool identifies what your organization is doing well and what needs improvement. This tool is versatile, making it useful for AI web design and other areas in your organization.
To make your site more accessible:
Accessibility should be a top priority for all websites. AI web design tools can help your designers ensure your site meets accessibility standards efficiently and quickly. For example, UserWay is an AI-powered tool that helps ensure your site complies with WCAG and ADA guidelines.
Use AI Web Design to Streamline the Design Process:
Incorporating AI web design techniques can significantly streamline the design process for your team. By automating tedious or repetitive tasks, AI allows designers and developers to focus on more critical and creative aspects of their work. For example, AI tools can quickly generate layout ideas, handle routine coding tasks, and ensure design consistency across different pages and elements. This not only saves time but also reduces the likelihood of human error. Additionally, AI can analyze user data to provide insights and suggestions, helping the team make informed design decisions. As a result, the overall efficiency and productivity of the design process are greatly improved, allowing the team to deliver high-quality results faster. Here you can find more information on AI development.
